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Digital Marketing Manager

Company: Tyndale House Publishers, Inc.
Location: Carol Stream
Posted on: May 11, 2019

Job Description:

Tyndale House Publishers is one of the largest independently owned Christian publishers in the world with a mission to help readers discover life-giving truths through inspiring books and Bibles. We are looking for a qualified individual to join our team as a Digital Marketing Manager. In this role, you will manage and evaluate corporate marketing campaigns that create awareness through email marketing, content development and corporate website promotions. The ideal candidate is a team player who has a desire to grow in their own skills and share with others. If you are self-motivated and operate with a flexible mindset, we'd love to hear from you!RESPONSIBILITIES:* Oversee corporate website promotions and administration* Manage and build email marketing strategy* Manage consumer database* Develop a lead generation strategy and nurture subscriber engagement* Develop/oversee creative for corporate promotional efforts* Collaborate with web team to optimize website and outbound creative* Create various email lists and campaigns* Determine email marketing KPIs* Review campaign data for effectiveness and recommendations* Segment lists based on behaviors such as past email engagements and website interactions* Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email and corporate website promotionsREQUIREMENTS:* College degree and 3-5 years relevant experience in marketing, communications, advertising, or related field* Proficiency in marketing automation technology* Experience with lead generation and lead nurturing* Knowledge of SEO/SEM and Google Analytics* Familiarity with analytical and database tools* Strong written and oral communication skills* Professionalism, organizational skills, and attention to detail* Exceptional project and time management skills* Experience with WordPress and Adobe Creative Suite a plus

Keywords: Tyndale House Publishers, Inc., Carol Stream , Digital Marketing Manager, Executive , Carol Stream, Illinois

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